Adopting AI, and being recommended by it.
Two things every business now needs: a sensible way to put AI to work inside the company, and a presence in the AI answers your buyers read. These guides cover both, in plain language.
Adopting AI · Start here
Where Should a Business Start With AI?
Start with one process you already understand well, not with a tool. The order that works, why most businesses do it backwards, and what to pick first.
Getting startedHow to Start Using AI Without Getting Overwhelmed
No tech team, no ten subscriptions, no course. One task, one month, one number. The calm version of getting started.
ToolsWhich AI Tool Is Best for a Small Business? Wrong Question.
The most searched AI question among business owners is quietly costing them money. The question to ask instead.
Reality checkWhy AI Tools Fail to Deliver in Small Businesses
Five reasons, none of them technical, every one avoidable. Your skepticism is data; here is what it gets right.
AI visibility · Start here
Strategy & fundamentals
AEO vs SEO for B2B: What Is the Difference and Do You Need Both?
SEO earns Google rankings. AEO earns AI citations. For B2B companies, both matter — but they solve different problems at different moments in the buying journey.
FundamentalsWhat Is GEO (Generative Engine Optimization)? A Complete B2B Guide
GEO is the practice of structuring your online presence so AI tools cite your company when buyers ask who to hire. Here is what the discipline involves and how it works.
Buyer BehaviorThe B2B Buyer AI Research Journey: How Prospects Use AI Before Talking to Sales
Your buyers are using ChatGPT and Perplexity to build shortlists before your sales team ever sees them. Here is what that journey looks like and what it means for your go-to-market strategy.
The ProblemWhy Competitors Show Up in AI Answers and You Don't
Almost always one of three gaps: content, schema, or authority. Here is how to diagnose which one is costing your company the most.
ROIIs AEO Worth It for a B2B Company?
The math, the conditions that make it work, who this is right for, and who it is not. An honest ROI analysis with a worked example.
SaaSAEO for SaaS Companies: How to Win AI Recommendations in a Crowded Category
SaaS is where AI visibility gaps are most acute. G2 dominates AI answers by default. Here is the category-specific approach to winning direct citations.
Build & execute
How to Get Your B2B Company Recommended by AI
A step-by-step guide. What to audit this week, what to build first, and the exact content format that AI engines prefer to cite. Actionable from day one.
AuditHow to Audit Your B2B Company AI Visibility in 30 Minutes
A practical step-by-step self-assessment. Run your category queries across ChatGPT, Perplexity, and Gemini, check your schema, and score what you find.
TechnicalWhat AI Engines Actually Read on Your Website (and What They Ignore)
AI engines do not experience your site the way a visitor does. Understanding what they scan changes how you structure content for citation.
TechnicalSchema Markup for B2B Websites: The Complete AEO Guide
The four schema types that matter most for B2B AI citation, what to include in each, and the common implementation mistakes to avoid.
AuthorityWhat Makes a B2B Company Credible to AI Engines: Authority Signals Explained
Three types of authority signals determine AI citation rates. Understanding how AI engines assess credibility changes where you invest to build it.
TimelineHow Long Does B2B AEO Take to Work?
Month-by-month: what happens at each phase, what drives the pace, and what you can and cannot accelerate. An honest breakdown.
MeasurementHow to Measure AI Visibility for Your B2B Company
Standard analytics does not capture AI-driven buyer research. Here is a practical measurement framework: prompt testing, citation tracking, and share-of-voice over time.
See where you stand right now
Free AI Visibility Report. We run your category queries across ChatGPT, Perplexity, Gemini, and Claude, then show you exactly who appears, what they have built, and where to start. No charge, no obligation.